Kampala – The American multinational food chain store Pizza Hut officially opened an outlet in Kampala. The store, situated at the upscale Village Mall in Bugoloobi becomes the first of many outlets to be opened in Kampala.
The official launch which was held on Monday 23rd May 2016, was presided over by Uganda’s Minister for Trade, Industry and Cooperatives, Hon. Amelia Kyambadde. Other guests who graced the occasion were the United States Ambassador to Uganda, Deborah R. Malac, Ministers; Jim Muhwezi (ICT) and Bright Rwamirama (State Minister for Agriculture).
The store launch was preceded by Pizza Hut’s signature pre-launch activities; the ‘7 Days of Giving’ and the ‘7 Nights of Tasting’. These are activities that aim to “Glocalise” the brand by giving out menu samples to members of the local community.
These activities took place in various Kampala locations from May 14-20. When entering a new market, the 7 Days of Giving also serves as Pizza Hut’s Corporate Social Responsibility. Amongst the recipients that benefitted from this activity were two local organizations; Caring Hearts Uganda and Breakdance Project Uganda, both institutions that support and empower underprivileged and disadvantaged youths.
After Kenya and Tanzania, Uganda is the third East African country to have opened a Pizza Hut fast-food store. Plans are underway to open up two additional stores this year.