Flavia Tumusiime, one of Uganda’s most celebrated media personalities, has made a dynamic return to the Nation Media Group (NMG) Uganda.
In a move that has sparked excitement and intrigue across the broadcasting industry, Flavia has been appointed Head of Broadcast, taking on the strategic leadership of some of Uganda’s most influential platforms: NTV Uganda, Spark TV, KFM, and Dembe FM.
This appointment marks not only a personal milestone in her illustrious career but also signals a potential shift in the direction and tone of broadcast media under NMG’s umbrella. Known for her impeccable communication skills, professionalism, and ability to resonate with audiences across different demographics, Flavia brings both passion and purpose to her new role.
A Homecoming with a Mission
Flavia’s journey with NMG dates back to her time as a news anchor on NTV Uganda, where she became a household name. Her return, this time in a top executive position, is being celebrated as a homecoming, but one with a clear mission: to revitalize and innovate broadcast content and experiences for Uganda’s growing and diverse audience base.
According to insider sources, her mandate includes strengthening content strategies, enhancing digital transformation across radio and television platforms, and nurturing on-air talent in a competitive media environment.
Leading with Influence and Integrity
In an industry where women in leadership remain underrepresented, Flavia’s elevation to Head of Broadcast is a significant statement. It represents not only her individual growth but also the growing trust in female leadership within traditionally male-dominated corporate spaces.
Her influence extends beyond the studio. Over the years, Flavia has built a reputation as a thought leader, entrepreneur, and voice for empowerment. She is admired not just for her talent but for her ability to evolve and reinvent herself while staying authentic to her values.
What This Means for Uganda’s Media
Flavia’s return comes at a pivotal time when content consumption habits are shifting, with younger audiences turning to digital-first platforms and craving more relatable, bold, and inclusive content. With her background as a youth icon and digital-savvy communicator, Flavia is well-positioned to bridge the traditional and digital divide.
Her appointment is expected to drive innovation, foster fresh partnerships, and elevate NMG Uganda’s position as a trusted source of news, entertainment, and public engagement.
Editor’s Note: At Publicist East Africa, we celebrate African media icons like Flavia Tumusiime who continue to shape the narrative, redefine leadership, and inspire a new generation of communicators across the region.