Nile Breweries Limited has launched BEES: a business-to-business (B2B) application that will enable Ugandan retailers to browse products, place orders, access deals, arrange deliveries, and tap into business insights, all via one interface.
“Our purpose – to dream big to create a future with more cheers – drives us to be leaders in innovation in Uganda. BEES is part of our digital transformation and enables our stockists, resellers, and outlets across Uganda to grow through a convenient order generation platform. The app will help us communicate pricing and product availability in the market across the country,” said David Valencia, Managing Director at Nile Breweries LTD.
“The B2B app complements the traditional sales model by putting customers at its heart and leveraging technology to turn customer issues into growth opportunities. It will also provide 24-7 convenience and a transparent experience,” he added.
The app is created and owned by NBL’s parent company, AB InBev, and is already live in 17 markets. Uganda is the 18th market to launch BEES and the 3rd African country to launch the app; well ahead of other markets in Europe. Globally, the platform has over 2.7M monthly active users.
Explaining the transformation that the app will bring to Uganda, Valencia revealed that BEES will support growth and help customers thrive by improving transparency and communications, as well as offering an additional channel for purchasing 24/7. “The BEES app roll-out is complemented by the recent launch and overhaul of its distributor management system.”
“Through the app, we will also offer benefits such as access to our current promotional campaigns and engaging communications to help our customers grow,” said Molly Horn, National Trade Marketing Manager. “With this app, we address our customer pain points and strive to serve and partner with our customers,” she added.
“BEES: Helping You Thrive” is available for download in the Google Play Store and Apple App Store. If you are selling or would like to sell beer and are not being adequately serviced by Nile Breweries, please call us toll-free at 0800200053.
Key Messaging
1. BEES is part of NBL’s journey of DIGITAL TRANSFORMATION as a leading innovator in the FMCG
2. The app is there to EMPOWER and enable customers, it is a B2B app.
3. The app is here to complement existing ordering channels which include our: CXC, Sales Rep order taking.
4. The app is an always on, easy to use and convenient, ordering alternative for bars, restaurants, dukkas, resellers.
4. BEES will support growth and help customers thrive by: Making it easy to order to avoid stock outs
5. Through the app we will offer special benefits including:
a. Promotional campaigns
b. Engaging communications to drive development
c. Reward program