Prudential Uganda and Prudence Foundation launched the SAFE STEPS road safety campaign, a public service program aimed at raising awareness about road safety, by providing clear and simple life-saving messages on road safety.
The initiative was created and developed by Prudence Foundation, the community investment arm of Prudential, in partnership with the Federation Internationale de l’Automobile (FIA), International Federation of the Red Cross and Red Crescent Societies (IFRC) and Didier Drogba Foundation, working with Didier Drogba as the Safe Steps Africa ambassador.
Prudential and Prudence Foundation will implement this program in Uganda in partnership with the Uganda Red Cross Society, targeting 10,000 boda-boda riders within the Kampala Metropolitan Area (Kampala, Entebbe, Wakiso, and Mukono).
The campaign will run for six months starting September 1, 2022, to February 2023. Tetteh Ayitevie, the CEO of Prudential Uganda said, “The Safe Steps campaign aims to raise awareness and provide easy-to-understand educational information on road safety and we are delighted to see it launched here in Uganda following success in other countries on the continent.”
The Secretary-General, of Uganda Red Cross Society, Kwesiga Robert said, “At URCS, we are committed to road safety and recognize the rapid escalation of Uganda’s road safety crisis.
Prudential Uganda’s partnership with URCS to implement the Safe Steps campaign by Prudence Foundation will go a long way in encouraging road safety and saving the lives of Ugandans”.
The Minister of Works and Transport, General Katumba Wamala commended Prudential Uganda and Uganda Red Cross Society for implementing the Safe Steps road safety campaign in Uganda and specifically reaching out to the boda-boda community in the Kampala Metropolitan area.
“Statistics in the Annual Crime and Traffic/Road Safety report highlight the need to heighten awareness and education on road safety. About 1,390 accidents by motorcyclists is not a small number and I am glad that the Safe Steps initiative which will go a long way in contributing to the reduction of these numbers by reminding boda-boda riders about the importance of being safe on the road,” Katumba added.