Uganda Breweries has launched the Diageo One App which is a self-service portal that will enable its customers to buy their products directly from our distributors. Uganda is the third Diageo Market to launch the app across the world after Guinness Ghana Breweries PLC (Diageo) and Kenya Breweries Limited.
The B2B e-commerce application will connect business customers to Uganda Breweries, distributors, brands, promotions, messaging, ordering and delivery among many functions. It is available on both the APP store and Google Play.
For business, the Diageo One App will directly connect wholesalers, bars, supermarkets, retail shops, restaurants and hotels to our contract distributors for a 24-Hour product order and delivery service and enables interaction with the UBL Headquarter team for promotions and brand information.
Described by developers as user friendly and carefully designed for you to find any product with ease, the application gives retailers a chance to have their businesses operating at maximum without waiting for the daily or weekly distributor truck to buy UBL products.
Other benefits of the application include quick stocking of depleted products, learning more about UBL products and participation in loyalty programs among others.
Speaking at the app launch, the UBL MD Andrew Kilonzo said the innovation is timely as the economy is grappling with high costs of doing business, skyrocketing fuel prices and inflation.
“This app will provide retailers a convenient way to purchase our wide range of brands at just a click of a button and have them delivered at their convenient locations at no additional cost.” Kilonzo noted.
While highlighting for the audience that digitalization of business is necessary, the MD noted that consumer behavior has been shifting online for many years, and businesses have been responding by increasingly embracing digital channels and touchpoints.
“This trend was certainly accelerated by COVID-19, and as we emerge from pandemic restrictions there’s no doubt that digital will continue to play a vital role in business strategies. Those organisations who can grasp the opportunities on offer have the chance to deliver great value while those that adopt a ‘wait and see’ attitude is likely to struggle.” The MD said.
Benefits of the Diageo One App
• Order at any time of your convenience.
• Order status tracking.
• Plan your deliveries.
• 24 Hour delivery.
• Personalized access to our brands.
• Access to all running promotions.
• Earn reward points with every purchase you make.
• Access to brand information.