Mark your calendars! The prestigious Brand Africa 100 Awards are making their triumphant return to Uganda, setting the stage for an unparalleled celebration of 15 years of brand leadership and transformative impact across the African continent.
This isn’t just an awards ceremony; it’s a deep dive into the very essence of what makes brands resonate, drive economies, and shape futures.
With this year’s inaugural event launched with glamour and pomp in Addis Ababa, Ethiopia, in May this year, the Brand Africa awards have crisscrossed the continent, becoming the pre-eminent barometer of brand strength and admiration. Now, it’s Uganda’s turn to host this iconic gala on July 22, 2025, in Kampala!
What Makes This Year Different?
This 15th-anniversary edition promises to be the most comprehensive in Brand Africa’s illustrious history, hosted locally by Publics Africa Communications. Prepare for insights that will reshape your understanding of brand power:
Uganda’s Brand Champions Revealed
The highlight at the event will be the unveiling of the 2025 Most Admired Brands in Uganda, recognising local powerhouses that are not just excelling but genuinely impacting lives across the nation.
Influential Nations and Global Giants
In a nod to the complex geopolitics shaping our world, Brand Africa will debut rankings for the “Most Influential Nations” building brands in Uganda, the “Most Admired Nations” overall, and the top-admired brands hailing from G20 and BRICS countries. This global perspective highlights where true influence lies.
Decoding the Generations: Gen Z and Beyond
Understanding consumer shifts is paramount. This year, the Brand Africa awards will also dissect brand admiration across demographics, revealing the “Most Admired Brands by Generations”, including the elusive Gen Z, alongside Millennials, Gen X, and others. Get ready to see which brands truly capture the hearts of the youth!
Sustainability Takes Centre Stage
A Special Recognition Award for Sustainability Excellence over the past five years will honour brands leading the charge in responsible business practices, recognising their long-term commitment to a better future.
Lifetime Achievements and Industry Icons
The event will also celebrate the visionary leaders who have fueled the growth of African brands, presenting Lifetime Achievement and Africa Brand Leadership Excellence awards to giants from the private, public, non-profit, and industry sectors.
The Inaugural Brand Africa Hall of Fame
Witness history in the making as Brand Africa unveils its first inductees into the Brand Africa Hall of Fame, a special category recognising African brands that have consistently dominated the rankings as the most admired over the past 5 to 15 years.
The Power Behind the Rankings
Founded in 2010 as a non-profit initiative, Brand Africa is dedicated to inspiring a brand-led African renaissance. Its flagship initiative, Brand Africa 100 | Africa’s Best Brands, launched in 2011, remains the gold standard: the most comprehensive, research-based ranking of the most admired brands across the continent.
This exhaustive survey spans over 30 African countries, covering more than 85% of the continent’s population and GDP.
The rigorous research is independently conducted by globally respected firms GeoPoll and Kantar, with strategic insights and rankings led by Kantar and Brand Leadership.
The Kampala event promises to attract a distinguished audience of CEOs, CMOs, academics, economic and branding thought leaders, researchers, the creative community, practitioners, and the media.
Don’t miss this unparalleled opportunity to gain crucial insights into brand dynamics, celebrate excellence, and network with the minds shaping Africa’s economic future. The stage is set for a landmark celebration of brand power in Uganda!