According to the latest Brand Finance Kenya 2025 Report, Britam, under the leadership of James Mbithi, has once again proven its market leadership in Kenya, retaining its position as the third strongest brand in the country, with a Brand Strength Index (BSI) score of 91.4 out of 100 and an impressive rating AAA+.
The report focused on Britam’s exceptional performance across key consumer perception metrics such as trust, loyalty, reliability, brand consideration, and reputation, affirming the Group’s reputation as a trusted, accessible, and high-quality financial services provider.
Exceptional Performance
Under Mbitthi’s leadership, Britam has registered exceptional strides across key consumer perception metrics, including:
Trust
Britam’s commitment to customer satisfaction and protection has earned the trust of its customers
Loyalty
The company’s customer-centric approach has fostered loyalty among its customers
Reliability
Britam’s financial stability and performance have made it a reliable partner for its customers
Brand consideration
The company’s strong brand reputation has made it a top consideration for customers seeking financial services
Reputation
Britam’s reputation as a trusted and high-quality financial services provider has been affirmed
Market Leadership
Britam’s market leadership is further reinforced by its ranking as Kenya’s most valuable insurance brand. This recognition is a testament to the company’s:
Enduring brand equity
Britam’s strong brand reputation and recognition have been built over years of delivering excellent services
Financial performance
The company’s financial stability and performance have enabled it to maintain its market share leadership
Market share leadership
Britam’s commitment to customer satisfaction and innovative products has enabled it to maintain its market share leadership in a highly competitive financial services sector
Celebrating 60 Years of Service
As Britam celebrates 60 years of safeguarding its customers’ dreams and aspirations, this recognition affirms the company’s continued commitment to a customer-centric strategy and its vision to provide inclusive financial solutions not just in Kenya but across its African footprint.
Britam’s recognition as Kenya’s top insurance brand and third strongest brand overall is a testament to the company’s commitment to excellence and customer satisfaction.
With its strong brand reputation, financial stability, and market share leadership, Britam is well-positioned to continue providing innovative financial solutions to its customers and driving growth in the financial services sector.