Over the years, on average, only 20% of the brands Africans admire are made in Africa. Nike (#1 brand overall), MTN and Dangote (#1 African brands recalled spontaneously and prompted respectively), BBC (#1 media brand) and GT Bank (#1 financial…
In 2014, MTN was the second most admired brand after Coca-Cola, which has now dropped two places to sit in third position and Samsung which dropped a position to second. The three have for the second year running taken the top three positions of most admired brands in Africa.
What are the top companies leading digital media trends doing right? This is what the Uganda Social media awards sought to recognize.