Uganda’s tourism sector is growing globally in visibility, recognition, and earnings. But behind the optimism lies a structural problem the industry can no longer ignore, infrastructure is not keeping pace with tourism ambition. In 2024, the country welcomed 1,371,895 international…
This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…
Uganda mounted a highly successful campaign at the Warsaw International Tourism and Travel Fair (TT Warsaw) over the weekend, cementing its position as a premier destination for adventure and high-quality speciality coffee in the Central and Eastern European market. The…
A high-level, strategic meeting between the Uganda Tourism Board (UTB) and Uganda Airlines held early this week marks a pivotal moment for the country’s tourism sector. By formally aligning their efforts, the two national entities are forging a high-impact partnership…
Rwanda is cementing its reputation as an economic success story, and a new study has reaffirmed the powerful role of tourism as the country’s primary economic driver. A recent two-day validation workshop on the UN Economic Commission for Africa (UNECA) Study…
In a strategic move to solidify its position as one of Africa’s most captivating travel destinations, Uganda successfully hosted the Uganda Tourism Roadshow in Lusaka, Zambia, from October 17–19. Held under the evocative theme “Experience the Pearl of Africa,” the…
In a high-impact move to capture a significant share of the world’s largest outbound tourism market, the Uganda Embassy in Beijing, in partnership with the Consulate General in Guangzhou, utilised the nation’s 63rd Independence Anniversary to launch a comprehensive tourism…
A devastating drowning incident at the Busowoko Falls in Jinja city over the weekend has not only claimed the life of a respected public official and expert in the gas and oil sector, but also delivered a profound blow to…
In a deliberate and strategic move to capture a share of the world’s largest outbound travel market, the Uganda Tourism Board (UTB), in partnership with the Uganda Consulate in Guangzhou, China, proudly showcased ‘Destination Uganda’ at the Chinese International Tourism…
The Uganda Tourism Board (UTB) has taken a decisive step in its mission to position the country as a premier global destination, moving beyond its renowned wildlife to showcase the country’s profound cultural heritage. In a landmark strategic move, the…
The tourism sector in Uganda is experiencing a paradigm shift, moving beyond traditional wildlife safaris to embrace sports tourism as a new frontier for economic growth. A high-level engagement on Wednesday at State House, Entebbe, between key tourism stakeholders and…
Uganda’s tourism sector is at a pivotal moment, with a renewed spirit of collaboration and a clear roadmap for growth. In a recent meeting at the Ministry of Tourism, Wildlife and Antiquities (MTWA), the Uganda Tourism Association (UTA) affirmed that…
In a significant move to elevate Uganda’s tourism sector, the government is forging a deeper partnership with private sector leaders to achieve its vision of becoming a leading sustainable tourism destination in Africa. During the media launch of the Presidential…
Uganda’s tourism sector is set for a major leap forward, as the National Information Technology Authority-Uganda (NITA-U) and the Uganda Tourism Board (UTB) have joined forces with the Uganda Wildlife Authority (UWA) to launch a new, digitally-driven era for the…
Uganda’s tourism sector is no longer just a collection of stunning landscapes and unique wildlife; it has emerged as a multi-faceted engine of national development. According to Senior Presidential Advisor on Tourism and former CEO of the Uganda Tourism Board…