For Uganda Airlines, the announcement of new routes to Accra and Kigali was never simply about adding two destinations to a flight schedule. It was about testing whether a revived national carrier can become a strategic engine for Uganda’s ambitions…
When Uganda Airlines was revived in 2019, much of the conversation centred on restoring national pride, reconnecting Uganda to international destinations and rebuilding direct air links. Those objectives remain important. But as Uganda’s economy expands and its export ambitions grow,…
From the golden plains of the Maasai Mara to the turquoise waters of the Indian Ocean coastline, Kenya has long been synonymous with wonder. For decades, its wildlife, landscapes and rich cultural heritage have drawn millions of travellers seeking some…
When Uganda, Kenya and Tanzania secured the right to jointly host the 2027 Africa Cup of Nations under the “Pamoja” (Together) bid, the headlines naturally focused on football. Yet with less than a year before the continent’s biggest sporting spectacle…
Uganda Airlines‘ revenue grew at a compound annual rate of 62.4 percent over the past five years, according to the Ministry of Works and Transport, climbing from US$10.3 million in the 2019/20 financial year to US$116.2 million in 2024 The…
Uganda’s post-pandemic tourism story had been one of East Africa’s most compelling. In 2024, arrivals rose 7.7% to 1.37 million, earnings surged 26% to USD 1.28 billion, and the sector contributed 5.7% to GDP. By 2025, revenues had pushed toward…
Every year, hundreds of millions of dollars flow into religious tourism destinations across the world. From the Vatican and Jerusalem to Lalibela in Ethiopia and the Basilica of Our Lady of Peace in Côte d’Ivoire, faith has become not only…
Uganda’s tourism sector is growing globally in visibility, recognition, and earnings. But behind the optimism lies a structural problem the industry can no longer ignore, infrastructure is not keeping pace with tourism ambition. In 2024, the country welcomed 1,371,895 international…
This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…
Uganda mounted a highly successful campaign at the Warsaw International Tourism and Travel Fair (TT Warsaw) over the weekend, cementing its position as a premier destination for adventure and high-quality speciality coffee in the Central and Eastern European market. The…
A high-level, strategic meeting between the Uganda Tourism Board (UTB) and Uganda Airlines held early this week marks a pivotal moment for the country’s tourism sector. By formally aligning their efforts, the two national entities are forging a high-impact partnership…
Rwanda is cementing its reputation as an economic success story, and a new study has reaffirmed the powerful role of tourism as the country’s primary economic driver. A recent two-day validation workshop on the UN Economic Commission for Africa (UNECA) Study…
In a strategic move to solidify its position as one of Africa’s most captivating travel destinations, Uganda successfully hosted the Uganda Tourism Roadshow in Lusaka, Zambia, from October 17–19. Held under the evocative theme “Experience the Pearl of Africa,” the…
In a high-impact move to capture a significant share of the world’s largest outbound tourism market, the Uganda Embassy in Beijing, in partnership with the Consulate General in Guangzhou, utilised the nation’s 63rd Independence Anniversary to launch a comprehensive tourism…
A devastating drowning incident at the Busowoko Falls in Jinja city over the weekend has not only claimed the life of a respected public official and expert in the gas and oil sector, but also delivered a profound blow to…