Category Public Relations

How Pearl Bank used communication to protect customer trust during its rebrand

When PostBank Uganda became Pearl Bank, the challenge extended beyond introducing a new name and visual identity. The bank had to ensure customers understood what the change meant for their accounts, deposits, loans and everyday banking services, while maintaining confidence…

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Africa’s Most Influential CMOs: The Power Circle Shaping the Continent’s Brands

Africa’s marketing, brand, and reputation economy is no longer emerging, it is asserting itself globally. The unveiling of the 2026 ACMO100,  Africa’s 100 Most Influential CMOs marks more than just another industry recognition list. It signals the rise of a…

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