Tag Emmy Hashakimana

Beyond the Finish Line: How the Rwenzori Marathon is building Uganda’s experience economy

When thousands of runners descended on Kasese for the fifth Tusker Lite Rwenzori Marathon, they came to run. But the activity surrounding them told a much bigger story. Hotels received guests, restaurants served visitors, transport operators moved people around the…

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Coca-Cola HBC’s $2.6 Billion Bet on Africa is a Game-Changer for Competitive Advantage and Market Share

The announcement that Coca-Cola HBC (CCH) is acquiring a controlling 75% stake in Coca-Cola Beverages Africa (CCBA) for $2.6 billion (about Shs9.4 trillion) is more than just a massive transaction; it’s a definitive move that fundamentally re-engineers the competitive landscape…

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