Despite growing trust, most Ugandan brands remain invisible across Africa. With only 11% of Africa’s most admired brands being African and just 35% of Ugandans buying the local brands they say they trust, the gap between belief and behaviour has…
The launch of the 2025 Brand Africa 100 Awards marks a significant milestone in Africa’s journey to reshape its global image, elevating its economic power and cultural vibrancy on the world stage. Held at the historic Africa Hall, in Addis…
Highlights: Johannesburg, South Africa – May 24, 2024 – Despite 64% of Africans expressing confidence in the continent, they remain loyal to non-African brands, which have retained their lowly 14% of the most admired brands in Africa, Brand Africa revealed…