Opinion: Why Jumia Needs to Adapt to the African E-commerce Landscape to Survive
Jumia, Africa’s most ambitious e-commerce experiment, is at a crossroads because of the unstable African E-Commerce landscape. According to Farouk Mark Mukiibi, a Retail Brands Strategist and Marketer, following a major investor exit, where Baillie Gifford offloaded a USD18 million…