The Uganda Tourism Board (UTB) has announced that come January 1, 2023, all tourism players in the country will require to be registered, and licensed by the Board. The UTB Chief Executive Officer, Lilly Ajarova made the pronouncement while speaking…
Uganda Tourism Board (UTB) on Wednesday launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates. The launch…
The Uganda Tourism Board (UTB) in partnership with Private Sector Foundation Uganda (PSFU), Uganda Tourism Association (UTA), Mastercard Foundation and Adventure Vacation Safaris are hosting a domestic tourism promotion tour at Murchison Falls in a bid to promote domestic tourism,…
The Uganda Tourism Board (UTB) in conjunction with the Ministry of Tourism, Wildlife, and Antiquities, on Monday, September 14, 2020, launched a campaign dubbed ‘Take On the Pearl’, which is aimed at promoting Uganda’s domestic tourism.
The Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB) on Tuesday, September 8, 2020, paid a courtesy visit to Eskom Uganda, one of the power generators in the country.
On Monday, August 3, 2020, the CEOs of Uganda Tourism Board and Uganda Communications Commission signed a Memorandum of Understanding that details how they both plan to work together to improve Uganda’s brand as a film and tourism destination.
Marketing Tourism in Uganda has taken a back seat for a long time, earning and the label ‘neglected’. Although budgets are drafted annually, they always end up being debate topics with no follow-up. This is beginning to change. Uganda is…