Uganda is proudly participating in the Arabian Trade Market (ATM 2025) at the World Trade Centre in Dubai, United Arab Emirates (UAE).
The event, officially opened by His Highness Sheikh Ahmed bin Saeed Al Maktoum, provides a platform for Uganda to showcase its unique tourism offerings, attract investment, and boost trade.
Boosting Tourism
Uganda’s participation in ATM 2025 is expected to boost the country’s tourism sector. The Uganda Tourism Board (UTB) has reignited its strategic partnership with Emirates Airlines, which has already led to a 16% increase in travellers on the Dubai-Entebbe route since January 2025.
Hence, this partnership will support greater visibility, growth, and sustainable tourism in 2025 and beyond.
Increasing Visibility
With over 1.37 million international tourists visiting Uganda in 2024, the country’s tourism sector is growing rapidly.
As such, the ATM 2025 provides an opportunity for Uganda to increase its visibility and attract more tourists from the Middle East and beyond.
The event allows Uganda to showcase its pristine national parks, rich cultural heritage, and unmatched adventure experiences.
Trade Opportunities
The ATM 2025 is not just about tourism; it’s also a platform for trade. For instance, Uganda’s participation in the event is expected to attract investment and boost trade between Uganda and the UAE.
The event provides an opportunity for Ugandan businesses to connect with potential partners and investors and to showcase their products and services.
Benefits for Uganda
Uganda’s participation in ATM 2025 is expected to have several benefits for the country, including:
Increased tourism revenue: With more tourists visiting Uganda, the country can expect to generate more revenue from tourism.
Job creation: The growth of the tourism sector can create new job opportunities for Ugandans.
Increased trade: ATM 2025 provides an opportunity for Uganda to increase its trade with the UAE and other countries in the region.
Investment: The event provides a platform for Uganda to attract investment from potential investors.
Uganda’s participation in ATM 2025 is, therefore, a significant step towards boosting the country’s tourism and trade sectors.
This is because the event provides a platform for Uganda to showcase its unique tourism offerings, attract investment, and boost trade.
And, with the renewed partnership between UTB and Emirates Airlines, Uganda is poised to attract more tourists and investors and to grow its economy.