By Publicist East Africa As part of our expanding weekly Captains and Lionesses of Industry series, Publicist East Africa continues to spotlight visionary African leaders whose ideas, leadership, and institutional influence are shaping the future of industries across the continent.…
Uganda mounted a highly successful campaign at the Warsaw International Tourism and Travel Fair (TT Warsaw) over the weekend, cementing its position as a premier destination for adventure and high-quality speciality coffee in the Central and Eastern European market. The…
A high-level, strategic meeting between the Uganda Tourism Board (UTB) and Uganda Airlines held early this week marks a pivotal moment for the country’s tourism sector. By formally aligning their efforts, the two national entities are forging a high-impact partnership…
In a strategic move to solidify its position as one of Africa’s most captivating travel destinations, Uganda successfully hosted the Uganda Tourism Roadshow in Lusaka, Zambia, from October 17–19. Held under the evocative theme “Experience the Pearl of Africa,” the…
A devastating drowning incident at the Busowoko Falls in Jinja city over the weekend has not only claimed the life of a respected public official and expert in the gas and oil sector, but also delivered a profound blow to…
In a deliberate and strategic move to capture a share of the world’s largest outbound travel market, the Uganda Tourism Board (UTB), in partnership with the Uganda Consulate in Guangzhou, China, proudly showcased ‘Destination Uganda’ at the Chinese International Tourism…
When Juliana Kagwa took over as CEO of the Uganda Tourism Board (UTB) in May 2025, the big question was: what would she do differently? We’ve had strong leaders before; Stephen Asiimwe gave Uganda a voice in the global tourism…
The Uganda Tourism Board (UTB) has taken a decisive step in its mission to position the country as a premier global destination, moving beyond its renowned wildlife to showcase the country’s profound cultural heritage. In a landmark strategic move, the…
The tourism sector in Uganda is experiencing a paradigm shift, moving beyond traditional wildlife safaris to embrace sports tourism as a new frontier for economic growth. A high-level engagement on Wednesday at State House, Entebbe, between key tourism stakeholders and…
In a significant move to elevate Uganda’s tourism sector, the government is forging a deeper partnership with private sector leaders to achieve its vision of becoming a leading sustainable tourism destination in Africa. During the media launch of the Presidential…
Uganda’s tourism sector is set for a major leap forward, as the National Information Technology Authority-Uganda (NITA-U) and the Uganda Tourism Board (UTB) have joined forces with the Uganda Wildlife Authority (UWA) to launch a new, digitally-driven era for the…
Uganda’s tourism sector is no longer just a collection of stunning landscapes and unique wildlife; it has emerged as a multi-faceted engine of national development. According to Senior Presidential Advisor on Tourism and former CEO of the Uganda Tourism Board…
Uganda’s ambitious drive to transform its tourism and oil and gas sectors, key pillars of its economic future, faces a significant setback after the Ministry of Works and Transport announced the suspension and slowdown of several critical road construction projects…
President Yoweri Kaguta Museveni has committed to strategically deploying Uganda’s much-anticipated oil revenues to the tourism sector, a move that is set to redefine the sector over time. This transformative pledge emerged from a pivotal meeting at State House on July…
Uganda’s tourism sector is set for a significant transformation following a high-level meeting where the Uganda Tourism Association (UTA), the European Union and over 20 global development partners convened to address critical challenges and chart a sustainable path forward. This…