While we do have endless undergraduate, graduate, and online short courses on public relations, I have found that the best way to grow in the industry is through experience and self-education. Throughout the years, I’ve encountered many books that have…
Brand transparency helps to attract new customers and to retain existing ones by fortifying trust and increasing lifetime loyalty.
- The American multinational food chain store Pizza Hut officially opened an outlet in Kampala. The store, situated at the upscale Village Mall in Bugoloobi becomes the first of many outlets to be opened in Kampala.
Applications developed thus far have made it possible to conduct virtual meetings in any location and at any time. KAMPALA, UGANDA – Technology has eased communication. The landing of the undersea cables at East Africa’s coast has helped reduce the…
Marketing Tourism in Uganda has taken a back seat for a long time, earning and the label ‘neglected’. Although budgets are drafted annually, they always end up being debate topics with no follow-up. This is beginning to change. Uganda is…
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Serving the Public Relations Association of Uganda has been a humbling learning experience for me.
For the first time, the Top 250 PR firms in the world cracked the$10 m barrier in terms of fee income, reporting$10.4 bn compared to $9.7 bn in 2013.
On Wednesday 18th May 2016, Uganda’s National Water and Sewerage Corporation (NWSC) won the African Utility of the year 2015 The award ceremony which was held in Cape Town, South Africa brought together 700 of Africa’s most power and water…
As Public Relations practitioners (PRO), we are often the face of the companies and brands we represent. And in the line of duty, we issue a lot of communication directives on behalf of our clients to the media and the…
Kampala – As geographies are increasingly getting connected to the global economy via Information and Communications Technology (ICT), several opportunities have been presented to the tech-savvy. The increased use of smartphones accelerated by the affordability of broadband has thus upped…
Reputation Management agency, Magna Carta, won the Africa PR Consultancy of the year category at the SABRE Awards in Berlin, Germany on Wednesday 25th May 2016. The awards were hosted by the Holmes Report, with their editors have reviewed the…
Internal Communication ensures your people are committed to achieving ground-breaking business results, by helping improve collaboration, productivity, and performance.
In today’s world of e-commerce, basically anything and everything can be sold over the Internet. While some types of businesses call for a regular store to be successful, one should never dismiss the option of selling online, either in addition…
Thebe Ikalafeng is the founder of the award-winning pan-African brand and reputation advisory firm, Brand Leadership Group. His work with over 100 diverse brands across Africa has seen his career grow as one of the most respected brand advisors and influencers in Africa and all over the world.