Influencer Marketing In 2020
Over the past couple of years, influencer marketing has grown to become one of the most sought after marketing strategies to create brand and product awareness.
5 Questions To Expect At A PR Interview
Much of PR relations is about storytelling. You must persuade your clients' audience to buy a product, use a service, or buy into the overall brand. Before you can tell your client's story you must first know how to tell your own.
10 Online PR courses you can take in 2020
In 2020, we execute our new year’s resolutions in February. We use January to shake off all the fun we had in December. If learning some new skills is part of your new year’s resolution, here are 10 online courses…
PR On The Verge Of A Mental Health Crisis
Mental health issues in the communications industry go unrecognized. According to the CIPR State of PR research, over 21% of participants had been diagnosed with a mental health condition.
50 Shades of PR: The Diverse Disciplines of Public Relations
Public Relations is a diverse field. Due to its linear qualities, public relations fits into every industry. There’s no shortage of industries where you can practice your skill. If you’re thinking of a career in PR, here are a few…
5 Kenyan Podcasts You Should Pay Attention To
Podcasts are a great way to learn and be entertained without engaging your full mental faculties like video content demands.
4 Documentaries Every Public Relations Specialist Should Watch
The role of the film industry has always been to entertain and educate. The best thing about public relations is that you can learn from everything and anything, all the time… including people-watching at the bus stop. In the spirit…
5 Books Every Public Relations Professional Should Read In 2020
While we do have endless undergraduate, graduate, and online short courses on public relations, I have found that the best way to grow in the industry is through experience and self-education. Throughout the years, I’ve encountered many books that have…
Why Brand Transparency Should be Your #1 Marketing Priority
Brand transparency helps to attract new customers and to retain existing ones by fortifying trust and increasing lifetime loyalty.
Pizza Hut Opens in Uganda
- The American multinational food chain store Pizza Hut officially opened an outlet in Kampala. The store, situated at the upscale Village Mall in Bugoloobi becomes the first of many outlets to be opened in Kampala.
Have virtual meetings helped reduce PR related costs?
Applications developed thus far have made it possible to conduct virtual meetings in any location and at any time. KAMPALA, UGANDA – Technology has eased communication. The landing of the undersea cables at East Africa’s coast has helped reduce the…
Marketing Injection Jab for Tourism
Marketing Tourism in Uganda has taken a back seat for a long time, earning and the label ‘neglected’. Although budgets are drafted annually, they always end up being debate topics with no follow-up. This is beginning to change. Uganda is…
Mastering Influencer Marketing
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PRAU Secretary General Cynthia Mpanga On The Future of PR in Uganda
Serving the Public Relations Association of Uganda has been a humbling learning experience for me.
Global PR Agency industry swells to $13.5bn
For the first time, the Top 250 PR firms in the world cracked the$10 m barrier in terms of fee income, reporting$10.4 bn compared to $9.7 bn in 2013.