Tag destination marketing

Kenya is bringing Bayern and Ajax. Rwanda is betting on F1. What is Uganda selling to the world?

On January 5, 2027, Nairobi is expected to welcome two of European football’s most recognisable clubs, Bayern Munich and Ajax Amsterdam, for a friendly match opening Kenya’s new Raila Odinga International Stadium. The 60,000-capacity facility is being positioned as part…

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Lioness in the Making: Juliana Kagwa and the Reimagining of Brand Uganda Through Tourism, Culture, and Strategic Storytelling

By Publicist East Africa As part of our expanding weekly Captains and Lionesses of Industry series, Publicist East Africa continues to spotlight visionary African leaders whose ideas, leadership, and institutional influence are shaping the future of industries across the continent.…

Read MoreLioness in the Making: Juliana Kagwa and the Reimagining of Brand Uganda Through Tourism, Culture, and Strategic Storytelling