When Juliana Kagwa took over as CEO of the Uganda Tourism Board (UTB) in May 2025, the big question was: what would she do differently? We’ve had strong leaders before; Stephen Asiimwe gave Uganda a voice in the global tourism…
Uganda’s tourism sector is no longer just a collection of stunning landscapes and unique wildlife; it has emerged as a multi-faceted engine of national development. According to Senior Presidential Advisor on Tourism and former CEO of the Uganda Tourism Board…
The Petroleum Authority of Uganda (PAU) is spearheading a critical initiative to bridge and amplify the synergies between Uganda’s promising oil and gas sector and its vibrant tourism industry. This strategic alignment, led by Ernest Rubondo, Executive Director of PAU,…
The Uganda Tourism Board (UTB) has officially launched the National Marketing Strategy for Uganda’s Tourism Sector, a comprehensive framework designed to promote and position Destination Uganda on the global stage. This initiative, code-named the Uganda National Destination Marketing Strategy 2024/25-2028/29,…
The Uganda Tourism Board (UTB) announced today that its outgoing Chief Executive Officer, Lilly Ajarova, has been appointed as a Senior Presidential Advisor on Tourism. Ms. Ajarova, a respected figure in the Ugandan tourism industry, has served as UTB’s CEO…
The Uganda Tourism Board (UTB) has announced a comprehensive initiative to register and license all tourism enterprises in the country, aiming to identify and eliminate illegal operators. This move targets all unlicensed tourism enterprises, including hotels, restaurants, guest houses, tour…
The Uganda Tourism Board (UTB) and Emirates Airlines have signed a partnership agreement aimed at promoting Uganda’s diverse tourism offerings to a global audience. The collaboration, announced by UTB CEO Lilly Ajarova, will showcase Uganda’s iconic tourist attractions, cultural landmarks,…
The Uganda Tourism Board (UTB) has announced that come January 1, 2023, all tourism players in the country will require to be registered, and licensed by the Board. The UTB Chief Executive Officer, Lilly Ajarova made the pronouncement while speaking…
The Omukama of Tooro Kingdom Oyo Nyimba Kabamba Iguru (II) commended the Uganda Tourism Board (UTB) for holding this year’s World Tourism Day in his kingdom and urged all stakeholders to accelerate efforts to revive the tourism in Uganda, despite the challenges posed by the COVID-19 pandemic to the sector.
The Uganda Tourism Board (UTB) in conjunction with the Ministry of Tourism, Wildlife, and Antiquities, on Monday, September 14, 2020, launched a campaign dubbed ‘Take On the Pearl’, which is aimed at promoting Uganda’s domestic tourism.
The Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB) on Tuesday, September 8, 2020, paid a courtesy visit to Eskom Uganda, one of the power generators in the country.
The Chief Executive Officer of Uganda Tourism Board (UTB) Lilly Ajarova has today held a meeting with gold medalist Joshua Cheptegei and other sector players during which they discussed the possibility of using sports to boost Uganda’s tourism industry.