Uganda’s post-pandemic tourism story had been one of East Africa’s most compelling. In 2024, arrivals rose 7.7% to 1.37 million, earnings surged 26% to USD 1.28 billion, and the sector contributed 5.7% to GDP. By 2025, revenues had pushed toward…
By Publicist East Africa As part of our expanding weekly Captains and Lionesses of Industry series, Publicist East Africa continues to spotlight visionary African leaders whose ideas, leadership, and institutional influence are shaping the future of industries across the continent.…
Uganda’s tourism sector is growing globally in visibility, recognition, and earnings. But behind the optimism lies a structural problem the industry can no longer ignore, infrastructure is not keeping pace with tourism ambition. In 2024, the country welcomed 1,371,895 international…
This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…
Ugandans are known for their resilience, warmth, and entrepreneurial spirit—qualities that define the Pearl of Africa and its people. It is this deep understanding of Uganda’s dynamic and youthful population that has propelled Sylvia Mulinge, CEO of MTN Uganda, to…
The Uganda Tourism Board (UTB) and Emirates Airlines have signed a partnership agreement aimed at promoting Uganda’s diverse tourism offerings to a global audience. The collaboration, announced by UTB CEO Lilly Ajarova, will showcase Uganda’s iconic tourist attractions, cultural landmarks,…