Tag Uganda marathon

From 800 runners to a UGX 215m bet: Why corporate Uganda is buying into the Rwenzori Marathon

Coca-Cola Beverages Uganda has put UGX 215 million behind this year’s Tusker Lite Rwenzori Marathon. Behind the cheque is a bigger business story: an event that started with 800 runners is becoming one of Uganda’s most valuable sports-tourism properties. A…

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Amos Wekesa: The Visionary Building Uganda’s Tourism Economy Into a Global Brand

This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…

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