The Uganda Tourism Board (UTB) and Emirates Airlines have signed a partnership agreement aimed at promoting Uganda’s diverse tourism offerings to a global audience. The collaboration, announced by UTB CEO Lilly Ajarova, will showcase Uganda’s iconic tourist attractions, cultural landmarks,…
Uganda Tourism Board (UTB) on Wednesday launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates. The launch…
The Uganda Tourism Board (UTB) has urged Government to provide additional funding to a tune of Shs3.3bn to promote Uganda’s tourism at the ongoing Dubai Expo despite questions raised on the partial expenditure of Shs360M the Board received in the first…
The committee on trade, tourism, and industry has tasked the Uganda Tourism Board (UTB) to account for the 360 million shillings spent during the Dubai 2020 Expo. UTB led by its Executive Director Lilly Ajarova today appeared before the committee…
On September 8th, 2021, Parliament adopted a raft of recommendations to revive the economy, currently battered by the Covid-19 pandemic, key among which is the implementation of a Tourism Development Levy. “The Committee proposes a levy of $10 to be…
Officials of the Uganda Tourism Board (UTB) have come under fire from several Ugandans who are faulting them for not only embarrassing President Yoweri Kaguta Museveni but also the entire country during the Dubai Trade Expo, where they failed to…
The Omukama of Tooro Kingdom Oyo Nyimba Kabamba Iguru (II) commended the Uganda Tourism Board (UTB) for holding this year’s World Tourism Day in his kingdom and urged all stakeholders to accelerate efforts to revive the tourism in Uganda, despite the challenges posed by the COVID-19 pandemic to the sector.
The Uganda Tourism Board (UTB) has unleashed the programme for this year’s World Tourism Day, which is commemorated September 27th every year.
The Chief Executive Officer of Uganda Tourism Board (UTB) Lilly Ajarova has today held a meeting with gold medalist Joshua Cheptegei and other sector players during which they discussed the possibility of using sports to boost Uganda’s tourism industry.
President Yoweri Kaguta Museveni is optimistic that despite the effects of COVID-19, Uganda’s tourism sector still has the potential to kick-off and as a result, he has tasked a Dubai based firm to ensure that the sector is revived.
Marketing Tourism in Uganda has taken a back seat for a long time, earning and the label ‘neglected’. Although budgets are drafted annually, they always end up being debate topics with no follow-up. This is beginning to change. Uganda is…