Uganda Breweries Limited (UBL) has appointed Catherine Twesigye as the new Head of Premium Spirits, a strategic move to increase the company’s market share in the beverages industry.
With over a decade of experience in marketing and sales, Twesigye brings a wealth of knowledge and expertise to her new role.
Twesigye’s Background and Expertise
Twesigye’s impressive background includes working with various brands and products across diverse markets and segments. Her previous roles include: Senior Brand Manager at East African Breweries Limited and Senior Marketing Manager at Yalelo Uganda.
She has a proven track record of creating and executing successful marketing strategies, nurturing and expanding client relationships, and ensuring commercial efficiency.
Impact of Twesigye’s Promotion on UBL’s Market Share
Twesigye’s appointment is expected to have a significant impact on UBL’s market share in the premium spirits segment. Her expertise in marketing and sales will enable the company to:
Increase brand visibility
Twesigye’s experience in creating and executing successful marketing strategies will help increase brand visibility and awareness for UBL’s premium spirits.
Expand client relationships
Her ability to nurture and expand client relationships will enable UBL to build strong partnerships with distributors, retailers, and consumers.
Drive commercial efficiency
With expertise in ensuring commercial efficiency, Twesigye will help UBL to optimise its operations and improve profitability.
Compete effectively
With her leadership, UBL will be well-positioned to compete effectively in the premium spirits market, driving growth and increasing market share.
UBL’s Commitment to Growth and Innovation
UBL’s appointment of Twesigye demonstrates the company’s commitment to growth and innovation. The company is focused on expanding its portfolio of premium spirits and increasing its market share in the beverages industry. With Twesigye at the helm of its premium spirits division, UBL is poised for success.
Twesigye’s appointment as Head of Premium Spirits at UBL is a strategic move that will drive growth and increase market share for the company. With her expertise and experience, UBL is well-positioned to compete effectively in the premium spirits market and achieve its business objectives.