In a significant milestone, Safaricom, Kenya’s leading telecommunications provider, has been awarded the title of Most Inclusive Brand by Kantar, a renowned research firm.
This prestigious recognition underscores Safaricom’s dedication to embedding diversity, equity, and inclusion (DE&I) throughout its operations.
As a market leader with a significant share of the Kenyan telecom market – approximately 65.4% of the market share as of 2022, according to the Communications Authority of Kenya, Safaricom’s commitment to inclusivity sets a high standard for businesses in the region.
Inclusivity Builds Brands
Inclusivity is a crucial aspect of building a strong brand, as it fosters a sense of belonging among customers, employees, and stakeholders.
By prioritizing DE&I, businesses can:
Enhance their reputation and credibility
Increase customer loyalty and retention
Attract and retain top talent
Drive business growth and innovation
Safaricom’s efforts to promote inclusivity are evident in its supply chain policies, product development, and customer engagement initiatives.
The company’s commitment to DE&I has resonated with consumers, particularly those in marginalized communities.
This recognition serves as a testament to the positive impact that businesses can have on society when they prioritize inclusivity.
Youth and Minority Groups
Notably, Safaricom’s inclusivity initiatives are transforming the lives of youth and minority groups in Kenya. For instance, the company’s digital literacy program, which aims to equip 1 million young Kenyans with digital skills by 2025, has already empowered thousands of youth with the skills needed to thrive in the digital economy.
Additionally, Safaricom’s partnerships with organizations that support minority groups, such as the Kenya National Association of the Deaf, have enabled the company to develop tailored products and services that cater to the unique needs of these communities.
This recognition serves therefore as a testament to the positive impact that businesses can have on society when they prioritize inclusivity.
As Safaricom continues to set the pace for inclusivity in the region, other organizations are encouraged to follow suit and strive towards creating a more inclusive and equitable world because it not only helps to build the brand but also builds confidence in it among the public.