Publics Africa Communications, a leading Public Relations (PR) and communications firm in Uganda, has joined Partners in the Agricultural sector to up-skill budding brands in the Agribusiness sector, in a new five-year project designed to promote the social and economic empowerment of young people.
This program dubbed ‘I am an Agripreneur’, is an exciting initiative formed by Publics Africa Communications, which is aimed at promoting food security and tackling youth unemployment problems in Uganda, especially during the COVID-19 outbreak and in future.
The program will unveil one thousand (1000) professional youth; female and male farmers in the field of Agribusiness, aged between 18 to 35 years every year through a process of scouting, recruiting, training, and awarding budding professional commercial farmers.
Commenting about the project, Joseph Kanyamunyu, the Chief Executive Officer, Publics Africa Communication, said that; “Every quarter of the year, we will bring together youth Agripreneurs aged 18 to 35, to a Speaker and Panelist dialogue round table series in agribusiness for networking, debates, skills training, and project development. The end goal is to equip Uganda’s young Agripreneur to build brands and take concrete action on one of the country’s most pressing problems; how to engage in commercial farming and adequately feed a hungry continent.
“Evidence reveals that youth engagement in agriculture is declining amidst rising youth unemployment yet other sectors have not created enough jobs for the burgeoning youthful labor force. As an integrated marketing communication agency we aim at Marketing Youth Agriprenuers, creating a competitive environment for our agro products and services guided by global standards including work ethics, hence compelling a vibrant sector for all of us,” Kanyamunyu remarked.
“Seventy percent of employment in Africa comes from agriculture, so you can argue that, in Africa, agriculture and economy are synonymous. In effect, you cannot modernize the economy in Africa without starting with agriculture.” This quote, from Prof. Calestous Juma’s The New Harvest, is yet another reminder of the crucial role that agriculture will play in propelling Africa out of poverty during the COVID-19 crisis and thereafter.