Kampala: Are Ugandan Corporate Communications Managers Sleeping On The Job?
Corporate communications departments play a key role in how investors, employees, and the general public perceive a company.
Wake Up Call: Why Gov’t Should Draft Public Relations Act ASAP
Public Relations (PR) management also known as corporate communication is a broad matter that is very essential, but often ignored or underlooked by most managers in companies, including the practitioners.
Kenya’s Former President, Daniel Arap Moi Laid To Rest Today
Kenya's former president, Daniel Arap Moi is to be laid to rest today at his estate in Kabarak, Nakuru County.
Public Speaking: 5 Tips For Speaking With Confidence
Whether you’re an introvert or an extrovert speaking in front of a crowd can be scary. You might forget your words, fall on stage, or bore your audience to death. To help you deal with these real but often irrational…
Influencer Marketing In 2020
Over the past couple of years, influencer marketing has grown to become one of the most sought after marketing strategies to create brand and product awareness.
5 Questions To Expect At A PR Interview
Much of PR relations is about storytelling. You must persuade your clients' audience to buy a product, use a service, or buy into the overall brand. Before you can tell your client's story you must first know how to tell your own.
10 Online PR courses you can take in 2020
In 2020, we execute our new year’s resolutions in February. We use January to shake off all the fun we had in December. If learning some new skills is part of your new year’s resolution, here are 10 online courses…
PR On The Verge Of A Mental Health Crisis
Mental health issues in the communications industry go unrecognized. According to the CIPR State of PR research, over 21% of participants had been diagnosed with a mental health condition.
50 Shades of PR: The Diverse Disciplines of Public Relations
Public Relations is a diverse field. Due to its linear qualities, public relations fits into every industry. There’s no shortage of industries where you can practice your skill. If you’re thinking of a career in PR, here are a few…
5 Kenyan Podcasts You Should Pay Attention To
Podcasts are a great way to learn and be entertained without engaging your full mental faculties like video content demands.
4 Documentaries Every Public Relations Specialist Should Watch
The role of the film industry has always been to entertain and educate. The best thing about public relations is that you can learn from everything and anything, all the time… including people-watching at the bus stop. In the spirit…
5 Books Every Public Relations Professional Should Read In 2020
While we do have endless undergraduate, graduate, and online short courses on public relations, I have found that the best way to grow in the industry is through experience and self-education. Throughout the years, I’ve encountered many books that have…
Why Brand Transparency Should be Your #1 Marketing Priority
Brand transparency helps to attract new customers and to retain existing ones by fortifying trust and increasing lifetime loyalty.
Pizza Hut Opens in Uganda
- The American multinational food chain store Pizza Hut officially opened an outlet in Kampala. The store, situated at the upscale Village Mall in Bugoloobi becomes the first of many outlets to be opened in Kampala.
Have virtual meetings helped reduce PR related costs?
Applications developed thus far have made it possible to conduct virtual meetings in any location and at any time. KAMPALA, UGANDA – Technology has eased communication. The landing of the undersea cables at East Africa’s coast has helped reduce the…
Marketing Injection Jab for Tourism
Marketing Tourism in Uganda has taken a back seat for a long time, earning and the label ‘neglected’. Although budgets are drafted annually, they always end up being debate topics with no follow-up. This is beginning to change. Uganda is…
Mastering Influencer Marketing
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PRAU Secretary General Cynthia Mpanga On The Future of PR in Uganda
Serving the Public Relations Association of Uganda has been a humbling learning experience for me.
Global PR Agency industry swells to $13.5bn
For the first time, the Top 250 PR firms in the world cracked the$10 m barrier in terms of fee income, reporting$10.4 bn compared to $9.7 bn in 2013.
NWSC wins Africa’s Water Utilities Award
On Wednesday 18th May 2016, Uganda’s National Water and Sewerage Corporation (NWSC) won the African Utility of the year 2015 The award ceremony which was held in Cape Town, South Africa brought together 700 of Africa’s most power and water…
It’s no longer an artist, writers’ affair
As Public Relations practitioners (PRO), we are often the face of the companies and brands we represent. And in the line of duty, we issue a lot of communication directives on behalf of our clients to the media and the…
National Water Introduces Mobile App
Kampala – As geographies are increasingly getting connected to the global economy via Information and Communications Technology (ICT), several opportunities have been presented to the tech-savvy. The increased use of smartphones accelerated by the affordability of broadband has thus upped…
I Was Part Of Them, Now They Detest My Guts!
Reputation Management agency, Magna Carta, won the Africa PR Consultancy of the year category at the SABRE Awards in Berlin, Germany on Wednesday 25th May 2016. The awards were hosted by the Holmes Report, with their editors have reviewed the…
Internal Communication: Engage Your Staff Or Lose Millions
Internal Communication ensures your people are committed to achieving ground-breaking business results, by helping improve collaboration, productivity, and performance.
E-commerce taking root in Uganda
In today’s world of e-commerce, basically anything and everything can be sold over the Internet. While some types of businesses call for a regular store to be successful, one should never dismiss the option of selling online, either in addition…
Thebe Ikalafeng :Africa’s Brand Authority
Thebe Ikalafeng is the founder of the award-winning pan-African brand and reputation advisory firm, Brand Leadership Group. His work with over 100 diverse brands across Africa has seen his career grow as one of the most respected brand advisors and influencers in Africa and all over the world.
How social media is shaping financial services
Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms.
Publics Africa’s CEO joins Brand Africa’s elite Brand Counsel
Publics Africa Communications is undoubtedly making remarkable contributions to the communications sector in Uganda and Africa as a whole.
Thebe Ikalafeng shares brand tips at maiden PR Over Coffee meeting
Public Relations Over Coffee is a pioneer information empowerment forum created to promote and stimulate the growth of Uganda’s communication industry and clients’ brands through networking, collaboration, matchmaking, and innovation in various professional fields.
The state of the communications sector in Uganda, an interview with Dr. Patricia Litho.
Today, the role of communications has become vital as has been witnessed in the different campaign seasons.
Local Brands Jostle With The ‘BIG BOYS’
In 2014, MTN was the second most admired brand after Coca-Cola, which has now dropped two places to sit in third position and Samsung which dropped a position to second. The three have for the second year running taken the top three positions of most admired brands in Africa.
SMA rubberstamp role of social media
What are the top companies leading digital media trends doing right? This is what the Uganda Social media awards sought to recognize.
Barclays Africa Group Could Retain Barclays Name
Ever wonder what is really behind this thing we call “identity?” Well, it’s one of those words that attract a variety of meanings, ranging from a company’s name and logo to its business definition, to its image in the market…
How Crane Bank Weathered its PR Storm
In July 2014, news came about the disappearance of Crane Bank Managing Director AR Kalan. Kalan was for long associated with the inception and growth of the bank from a forex bureau into an outfit with many branches in Uganda…
PRAU Health Run
[vc_row][vc_column][vc_single_image image=”696″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Public Relations Association of Uganda (PRAU), the umbrella body of communicators in Uganda held its inaugural PRAU Health run on 17th March 2016. The Health fun runs required the communicators to register to participate. The call to…
Magna Carta wins Africa PR Consultancy award of 2016
Reputation Management agency, Magna Carta, won the Africa PR Consultancy of the year category at the SABRE Awards in Berlin, Germany on Wednesday 25th May 2016.
Tourism: Uganda scoops more continental awards
Uganda’s tourism sector is going places like never before as more tourism accolades come the way of this beautiful pearl of Africa.
Uganda finally gets coveted Oscar nod
Uganda is going places and making news across the globe in a number of fields and these include among others the film industry.
First prestigious Hilton Hotel opens in Kampala
The Hilton Hotel Corporation a world renowned leader in the hospitality industry recently opened its first hotel in Uganda.
Communicate Effectively With Rising Millennials
By the year 2020 global statistics show the millennials an age group dreaded by many will make up 50% of the global workforce and they will be moving into management roles too. Their total population globally is expected to have…
ICT in Support of Ugandan Startups
When you think about tech startups and entrepreneurship, what comes to mind? For the vast majority of people, the answer is the Silicon Valley area that’s become known worldwide as a hotbed for innovation and high-value companies. Starting a tech…