This Friday, August 15, 2025, Uganda will host a pivotal event for professionals in brand development and leadership: the 15th Anniversary of the Brand Africa Awards, to be held at the Kampala Serena Hotel, starting at 6:00 PM.
The event will be headlined by MTN Uganda CEO Sylvia Mulinge, a renowned brand leader whose insights are invaluable for anyone looking to build a successful brand in Africa.
This event is a must-attend for anyone interested in brand development and leadership because it offers a rare opportunity to learn from two of Africa’s most influential brand minds.
Mulinge will deliver a keynote address, sharing her experiences and insights from her career at the helm of one of Africa’s leading telecom brands.
Her talk will provide a foundation for the subsequent masterclass on Brand Leadership and Excellence, which will be led by celebrated South African author and brand expert Thebe Ikalafeng.
Who is Sylvia Mulinge?
Mulinge is a Kenyan businesswoman and corporate executive currently serving as the CEO of MTN Uganda.
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She has over two decades of experience in the telecoms, financial services, and fast-moving consumer goods sectors. Before joining MTN Uganda in October 2022, she held various senior roles at Safaricom PLC in Kenya, including Chief Consumer Business Officer.
She is known for her transformative leadership, which has led to significant growth in the subscriber base and financial performance for MTN Uganda.
Her achievements have earned her prestigious accolades, including being named the best CEO across all 20 MTN operating countries in Africa.
Her career is a testament to the power of strategic thinking and a deep understanding of the African consumer.
The opportunity to learn from her at the Brand Africa Awards is a unique chance to gain firsthand knowledge from a leader who has demonstrably driven brand success and business growth on a continental scale.
Why Brand Africa
Recognising that brands play a pivotal role in shaping the growth, competitiveness, and global reputation of nations, Brand Africa was founded in 2010 as a non-profit initiative to inspire a brand-led African renaissance.
Its flagship initiative, Brand Africa 100 | Africa’s Best Brands, launched in 2011, is the most comprehensive, research-based ranking of the most admired brands in Africa.
Released annually around Africa Day (25 May), the survey spans more than 30 African countries, covering over 85% of the continent’s population and GDP.
The research is conducted independently by GeoPoll and Kantar, globally respected research and information firms, with support from regional experts across the continent.
Kantar and Brand Leadership, Africa’s leading brand and strategy advisory firm, leads the strategic insights and rankings. Learn more at https://publicsafrica.com/
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