MTN MoMo Uganda Limited today unveiled a landmark campaign, ‘The Power to Be More’, signalling a strategic evolution of its platform from a basic money transfer service into a comprehensive digital ecosystem.
This initiative is set to redefine financial inclusion and empower individuals and businesses across Uganda to realise their full potential.
Building on a 16-year legacy as a secure and reliable financial partner, MTN MoMo is now positioned as a dynamic platform that equips Ugandans with the tools to navigate the modern digital economy.
Your Phone, Your Financial Ecosystem
Speaking during the launch at MTN Headquarters in Kampala, Richard Yego, CEO of MTN MoMo, emphasised this renewed vision.
“Over the past 16 years, we have walked hand in hand with you, earning your trust by being a secure, reliable, and accessible financial partner,” Yego said.
“Today, we build on that legacy with a renewed vision to empower every Ugandan to do more, achieve more, and ultimately, become more,” he added.
Yego highlighted MoMo’s transformation, saying, “With MTN MoMo, your phone becomes your bank, your marketplace, your investment advisor, your insurance provider, and your passport to the global digital economy. This campaign is our promise to be a partner in progress.”
He noted that the expansion offers a suite of innovative services, allowing users to pay for goods and services globally, access loans for opportunities, and invest for the future.
From Daily Payments to Wealth Building
Jemima Kariuki, the Chief Products Officer at MTN MoMo Uganda Ltd, detailed how this evolution provides Ugandans with integrated services at their fingertips.
“This evolution is about giving Ugandans the power to do and become more by seamlessly integrating a rich portfolio of innovative services,” Kariuki noted.
Kauriki explained that MTN MoMo’s expanded offerings include:
Effortless Payments
Enabling seamless transactions for everyday needs, whether paying for goods and services with Pay with MoMo or settling school fees with ease.
Essential Financial Tools
Providing access to savings and loans, allowing users to manage finances and borrow with confidence.
Yinvesta
A service designed to simplify and democratise investing, helping Ugandans build long-term wealth.
Market by MoMo
A revolutionary e-commerce platform that connects local sellers to national and global audiences, transforming how entrepreneurs grow their businesses.
Cover by MoMo and Virtual Card
Offering accessible insurance products to secure family futures and facilitating secure global transactions via a virtual card.
Key Driver for National Transformation
This strategic direction, according to Yego, aligns directly with Uganda’s national ambitions, including Vision 2040 and the National Development Plan (NDP III). He revealed that MTN MoMo is positioned as a key engine for change, driving digital solutions vital for the country’s progress.
“By placing the power of a versatile financial ecosystem into the hands of every Ugandan, we are fostering financial inclusion, nurturing entrepreneurship, and building the critical infrastructure for a prosperous, modern, and digitally-empowered Uganda,” Yego concluded.
He stated that MTN MoMo remains steadfast in its commitment to security and reliability, continuing to invest in a robust platform that safeguards every transaction.
With the launch of “The Power to Be More,” MTN MoMo is empowering a new generation of growth and opportunity, delivering a digital economy from the grassroots up.