Tag Sustainable tourism Uganda

Beyond the Finish Line: How the Rwenzori Marathon is building Uganda’s experience economy

When thousands of runners descended on Kasese for the fifth Tusker Lite Rwenzori Marathon, they came to run. But the activity surrounding them told a much bigger story. Hotels received guests, restaurants served visitors, transport operators moved people around the…

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Amos Wekesa: The Visionary Building Uganda’s Tourism Economy Into a Global Brand

This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…

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