Category Tourism

Uganda Positions Itself as Africa’s Premier Tourism Destination with Private Sector as a Co-Pilot

In a significant move to elevate Uganda’s tourism sector, the government is forging a deeper partnership with private sector leaders to achieve its vision of becoming a leading sustainable tourism destination in Africa. During the media launch of the Presidential…

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EU, Uganda Tourism Association and Development Partners Chart Path for Sustainable Tourism in Uganda

Uganda’s tourism sector is set for a significant transformation following a high-level meeting where the Uganda Tourism Association (UTA), the European Union and over 20 global development partners convened to address critical challenges and chart a sustainable path forward. This…

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UTB’s Kagwa Leads Charge to Attract Indonesian Investors and Tourists at Pearl of Africa Business Forum

Uganda is intensifying its global outreach to diversify tourism markets and attract crucial foreign investment. In a strategic move, Ms. Juliana Kagwa, the Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB), is currently leading a high-profile government and…

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Uganda Tourism Board Unveils Key National Marketing Strategy to Boost Sector

The Uganda Tourism Board (UTB) has officially launched the National Marketing Strategy for Uganda’s Tourism Sector, a comprehensive framework designed to promote and position Destination Uganda on the global stage. This initiative, code-named the Uganda National Destination Marketing Strategy 2024/25-2028/29,…

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