The Uganda Tourism Board (UTB) has a new Chief Executive Officer (CEO), Juliana Kagwa, who was appointed today to lead the organisation that’s key at promoting Uganda’s tourism sector.
Her appointment was confirmed by the Ministry of Tourism, Wildlife and Antiquities, which posted on X (formerly Twitter), thus;
“Confirmed; Ms. Juliana Kagwa appointed new @TourismBoardUg CEO! Congratulations, and we warmly welcome you to the tourism fraternity. @TourismBoardUg CEO! Congratulations, and we warmly welcome you to the tourism fraternity.”
Kagwa takes over the helm from Lilly Ajarova, the outgoing UTB CEO whose tenure ended early this year and she didn’t express interest in pursuing a reappointment.
This appointment marks a significant milestone for the UTB, as Kagwa brings a wealth of experience and expertise to the role.
A Seasoned Professional
Kagwa’s appointment as CEO of the UTB is a testament to her capabilities and experience in the tourism industry.
Formerly working with Uganda Breweries Limited as the Marketing Director and Country Manager for Heineken Beer in Uganda, Kagwa, who is currently the Group Marketing and Sales Director at Seed Co International, brings to UTB immense expertise, especially in the field of marketing and brand development.
Given her experience and expertise in marketing, Kagwa is well-positioned to drive UTB’s mission to promote Uganda’s tourism industry and showcase the country’s rich cultural and natural heritage.
What This Appointment Means for UTB
Kagwa’s appointment as CEO of the UTB is expected to have a positive impact on the organisation and the tourism industry as a whole. Some potential areas of focus for Kagwa include:
Tourism product development
Kagwa is likely to prioritise the development of new tourism products and experiences that showcase Uganda’s unique cultural and natural heritage.
Marketing and promotion
Under her leadership, the UTB is likely to focus on promoting Uganda’s tourism industry through targeted marketing campaigns and initiatives that highlight the country’s attractions and experiences.
Industry partnerships
Kagwa is also bound to work to build partnerships with industry stakeholders, including tour operators, hotels, and other tourism-related businesses, to promote collaboration and growth.
Building on Past Successes
As Kagwa takes over the helm from outgoing CEO Lilly Ajarova, she will build on the successes and progress made by the UTB during Ajarova’s tenure.
With her experience and expertise, Kagwa is well-positioned to drive the UTB’s mission and contribute to the growth and development of Uganda’s tourism industry.
Kagwa’s appointment as CEO of the Uganda Tourism Board thus marks a new era for tourism development in Uganda.
With her experience and expertise, Kagwa is well-positioned to drive the UTB’s mission and contribute to the growth and development of the tourism industry. As the UTB looks to the future, it is likely that Kagwa’s leadership will play a key role in shaping the organization’s strategy and direction.