Tag Tom Butime

Uganda’s ‘Open Park’ Initiative to Drive Domestic Tourism and Sustainable Transformation

Uganda officially kicked off its World Tourism Day 2025 celebrations today with a bold and strategic move designed to redefine its tourism sector. Under the theme “Tourism and Sustainable Transformation,” the Uganda Wildlife Authority (UWA) has announced a groundbreaking 3-day…

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EU, Uganda Tourism Association and Development Partners Chart Path for Sustainable Tourism in Uganda

Uganda’s tourism sector is set for a significant transformation following a high-level meeting where the Uganda Tourism Association (UTA), the European Union and over 20 global development partners convened to address critical challenges and chart a sustainable path forward. This…

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UTB’s Kagwa Leads Charge to Attract Indonesian Investors and Tourists at Pearl of Africa Business Forum

Uganda is intensifying its global outreach to diversify tourism markets and attract crucial foreign investment. In a strategic move, Ms. Juliana Kagwa, the Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB), is currently leading a high-profile government and…

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Uganda Tourism Board Unveils Key National Marketing Strategy to Boost Sector

The Uganda Tourism Board (UTB) has officially launched the National Marketing Strategy for Uganda’s Tourism Sector, a comprehensive framework designed to promote and position Destination Uganda on the global stage. This initiative, code-named the Uganda National Destination Marketing Strategy 2024/25-2028/29,…

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