Britam Asset Managers Company (Uganda) Limited has officially announced the appointment of Ms. Peace Gakwaya as its new Chief Executive Officer, effective December 8, 2025.
The move is seen by industry analysts as a strategic manoeuvre to accelerate Britam’s growth and capture a larger slice of Uganda’s rapidly evolving investment market.
Ms. Gakwaya takes the helm at a pivotal moment for the firm. With over fifteen years of progressive experience in financial services, she is widely recognised as a visionary leader who specialises in driving institutional growth and operational excellence.
Her appointment comes at a time when Britam is looking to solidify its position as a top-tier player in the Ugandan asset management landscape.
A Leader for the Digital Era
Ms. Gakwaya’s career has been defined by a focus on digital transformation and strategic execution. Before joining Britam, she held senior leadership roles across several leading financial institutions in the industry, where she successfully spearheaded initiatives to modernise financial products and enhance client delivery.
In her new role, she will be responsible for providing the strategic direction required to advance Britam’s priorities.
This includes working closely with the Board to deliver sustainable value for both retail and institutional stakeholders.
Her expertise in digital systems is expected to be a game-changer for Britam, as the sector increasingly shifts toward mobile-based investment platforms and real-time portfolio management.
What This Means for Britam’s Market Share
The Ugandan asset management sector, particularly the Collective Investment Schemes (CIS) market, has seen explosive growth over the last three years.
As of late 2025, the total industry Assets Under Management (AUM) has continued to climb, with more Ugandans moving their savings from traditional bank accounts into high-yield money market and balanced funds.
Ms. Gakwaya’s appointment thus signals Britam’s intent to aggressively compete for market share in three specific areas:
Retail Market Penetration
By leveraging her background in digital transformation, Ms. Gakwaya is expected to lower the barriers to entry for everyday Ugandans. This will allow Britam to capture the mass retail segment, mainly small-scale savers, who previously found traditional asset management inaccessible.
Her 15-year track record provides the experience needed to attract large-scale institutional clients, such as pension funds, SACCOs, and corporate entities, looking for stable and well-governed investment vehicles.
In a market traditionally dominated by a few large players, a leader with Ms. Gakwaya’s strategic execution mindset allows Britam to be more agile in launching innovative products that respond to shifting economic trends, such as oil and gas-related investment opportunities.
Driving Sustainable Value
The Britam Board has expressed high confidence in Ms. Gakwaya’s ability to lead the company into its next phase of maturity. Her focus on operational excellence suggests that Britam will prioritise not only growing its assets but also improving the efficiency and transparency of its fund management, which ultimately leads to better returns for its clients.
As Uganda’s middle class expands and financial literacy improves, the demand for sophisticated investment advice is at an all-time high.
Ms. Gakwaya’s leadership is therefore expected to transform Britam into a more customer-centric, tech-driven firm, well-positioned to become the preferred partner for wealth creation in the country.