Uganda’s tourism sector is being reaffirmed as a top driver of the national economy. During the recent three-day 6th Bi-Annual Presidential CEO Retreat held in Fort Portal City, the Prime Minister, Rt. Hon. Robinah Nabbanja delivered a powerful message from President Yoweri Kaguta Museveni, underscoring the government’s unwavering commitment to the sector’s growth.
The President’s message, read to the audience by Hon. Nabbanja, emphasised that “tourism remains one of Uganda’s greatest assets, crucial for driving economic growth, investment, and national transformation.”
Powered by the State House, the Retreat, held under the theme, “Transforming Uganda into a Preferred Tourism Destination: Enhancing Public-Private Sector Investment in Infrastructure, Conservation, Digitalisation, Product Diversification, and Tourism Safety,” brought together over 200 chief executives, policymakers, and industry leaders to forge strategies and partnerships that can accelerate Uganda’s economic transformation through tourism.
The Retreat was attended by, among others, Hon. Tom Butime, the Minister for Tourism, Wildlife and Antiquities, who was flanked by the Ministry’s Permanent Secretary, Doreen Katusiime, Dr Ruth Aisha Kasolo, Irene Birungi Mugisha, to mention but a few notable individuals
Key Economic Driver
This high-level endorsement highlights the sector’s vital role in Uganda’s economic landscape. Tourism is a multi-faceted industry that generates significant foreign exchange revenue, creates jobs, and supports numerous related sectors, from transport and hospitality to local crafts and agriculture.
The government’s renewed focus is on a strategic approach to tourism development, leveraging innovation, improved infrastructure, and strong partnerships with the private sector.
A Growing Contribution to the Treasury
Tourism’s contribution to the national treasury is both direct and substantial. According to the Ministry of Tourism, Wildlife and Antiquities, international tourism receipts grew to an impressive US$1.28 billion (approximately Shs4.8 trillion) in 2024, marking a significant recovery and growth. This surge contributed 16% of Uganda’s total exports for the year, cementing tourism’s position as a top foreign exchange earner.
Beyond direct visitor spending, the sector’s economic impact extends to a direct contribution of Shs6.06 trillion (3.2%) to the national GDP in 2024. Tourism also provides a crucial source of employment, supporting an estimated 803,000 jobs, which accounts for approximately 7.2% of total national employment.
This demonstrates that the sector not only brings in foreign currency but also creates sustainable livelihoods for thousands of Ugandans.
Strategic Investment for Sustainable Growth
The private sector is seen as a crucial partner in this effort. The retreat served as a platform for the government to assure private sector leaders of its support in unlocking Uganda’s full potential.
The President’s message emphasised that by working hand in hand, the nation can overcome challenges and build a resilient tourism industry that benefits all Ugandans.
This collaborative approach is essential for enhancing the tourism experience and attracting more visitors. Innovation in tour packages, digital marketing, and sustainable practices is key to meeting the demands of a modern global traveller.
Meanwhile, investments in infrastructure, such as road networks, airports, and lodges, are necessary to make Uganda’s natural and cultural attractions more accessible.
The government’s commitment to supporting tourism as a cornerstone of its economic strategy provides a clear and optimistic outlook for a sector that is poised to not only rebound but also become a stronger and more sustainable pillar of the economy.