Tag Uganda tourism

Kenya is bringing Bayern and Ajax. Rwanda is betting on F1. What is Uganda selling to the world?

On January 5, 2027, Nairobi is expected to welcome two of European football’s most recognisable clubs, Bayern Munich and Ajax Amsterdam, for a friendly match opening Kenya’s new Raila Odinga International Stadium. The 60,000-capacity facility is being positioned as part…

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Beyond the Finish Line: How the Rwenzori Marathon is building Uganda’s experience economy

When thousands of runners descended on Kasese for the fifth Tusker Lite Rwenzori Marathon, they came to run. But the activity surrounding them told a much bigger story. Hotels received guests, restaurants served visitors, transport operators moved people around the…

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From 800 runners to a UGX 215m bet: Why corporate Uganda is buying into the Rwenzori Marathon

Coca-Cola Beverages Uganda has put UGX 215 million behind this year’s Tusker Lite Rwenzori Marathon. Behind the cheque is a bigger business story: an event that started with 800 runners is becoming one of Uganda’s most valuable sports-tourism properties. A…

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Lioness in the Making: Juliana Kagwa and the Reimagining of Brand Uganda Through Tourism, Culture, and Strategic Storytelling

By Publicist East Africa As part of our expanding weekly Captains and Lionesses of Industry series, Publicist East Africa continues to spotlight visionary African leaders whose ideas, leadership, and institutional influence are shaping the future of industries across the continent.…

Read MoreLioness in the Making: Juliana Kagwa and the Reimagining of Brand Uganda Through Tourism, Culture, and Strategic Storytelling