When thousands of runners descended on Kasese for the fifth Tusker Lite Rwenzori Marathon, they came to run. But the activity surrounding them told a much bigger story. Hotels received guests, restaurants served visitors, transport operators moved people around the…
Coca-Cola Beverages Uganda has put UGX 215 million behind this year’s Tusker Lite Rwenzori Marathon. Behind the cheque is a bigger business story: an event that started with 800 runners is becoming one of Uganda’s most valuable sports-tourism properties. A…
Uganda wants more of the world to come to her and more of what it produces to reach the world. That ambition is increasingly visible in its plans to grow tourism, expand exports and use major international events such as…
Uganda is building up its financial reserves, but the strategy is exposing a bigger question about the country’s economic resilience, can Uganda generate enough foreign currency to make those reserves sustainable? The Bank of Uganda has begun buying locally produced…
When Uganda, Kenya and Tanzania secured the right to jointly host the 2027 Africa Cup of Nations under the “Pamoja” (Together) bid, the headlines naturally focused on football. Yet with less than a year before the continent’s biggest sporting spectacle…
Uganda Airlines‘ revenue grew at a compound annual rate of 62.4 percent over the past five years, according to the Ministry of Works and Transport, climbing from US$10.3 million in the 2019/20 financial year to US$116.2 million in 2024 The…
Uganda’s post-pandemic tourism story had been one of East Africa’s most compelling. In 2024, arrivals rose 7.7% to 1.37 million, earnings surged 26% to USD 1.28 billion, and the sector contributed 5.7% to GDP. By 2025, revenues had pushed toward…
Every year, hundreds of millions of dollars flow into religious tourism destinations across the world. From the Vatican and Jerusalem to Lalibela in Ethiopia and the Basilica of Our Lady of Peace in Côte d’Ivoire, faith has become not only…
By Publicist East Africa As part of our expanding weekly Captains and Lionesses of Industry series, Publicist East Africa continues to spotlight visionary African leaders whose ideas, leadership, and institutional influence are shaping the future of industries across the continent.…
Uganda’s tourism sector is growing globally in visibility, recognition, and earnings. But behind the optimism lies a structural problem the industry can no longer ignore, infrastructure is not keeping pace with tourism ambition. In 2024, the country welcomed 1,371,895 international…
This Week’s Captain of Industry: Publicist East Africa At a time when Uganda is aggressively positioning tourism as a pillar of socio-economic transformation, one name continues to stand tall at the intersection of enterprise, conservation, destination branding, and sports tourism…
The Uganda Tourism Board (UTB) has urged Government to provide additional funding to a tune of Shs3.3bn to promote Uganda’s tourism at the ongoing Dubai Expo despite questions raised on the partial expenditure of Shs360M the Board received in the first…
The committee on trade, tourism, and industry has tasked the Uganda Tourism Board (UTB) to account for the 360 million shillings spent during the Dubai 2020 Expo. UTB led by its Executive Director Lilly Ajarova today appeared before the committee…
On September 8th, 2021, Parliament adopted a raft of recommendations to revive the economy, currently battered by the Covid-19 pandemic, key among which is the implementation of a Tourism Development Levy. “The Committee proposes a levy of $10 to be…