In a significant move to elevate Uganda’s tourism sector, the government is forging a deeper partnership with private sector leaders to achieve its vision of becoming a leading sustainable tourism destination in Africa.
During the media launch of the Presidential CEO Forum (PCF) 6th Bi-Annual Private Sector CEO Retreat at the Uganda Media Centre in Kampala today, Hon. Tom Butime, the Minister of Tourism, Wildlife and Antiquities, in a speech read for him by his deputy Hon. Martin Mugarra Bahinduka, emphasised that this collaboration is crucial for unlocking the sector’s full potential and realising the nation’s ambitious “ten-fold growth” strategy.
A Co-Piloted Approach to Tourism Development
The PCF, which will be graced by President Yoweri Museveni, is a powerful symbol of the government’s commitment to working hand-in-hand with the private sector.
The Minister highlighted that the PCF provides a vital platform for private businesses to align with national tourism priorities, invest in service quality, and innovate to meet the evolving expectations of global travellers.
This approach, he noted, positions the private sector not just as a participant but as a co-pilot in driving tourism development, ensuring that growth is market-driven and sustainable.
The Minister underscored the fact that tourism is a cornerstone of Uganda’s economy, contributing significantly to Gross Domestic Product (GDP), employment, and foreign exchange.
Butime noted that beyond these figures, it is a powerful vehicle for inclusive growth and cultural preservation.
He observed that with its rich natural beauty, from the Rwenzori Mountains and the source of the Nile to the iconic mountain gorillas, Uganda has immense potential that can only be fully realised through strategic collaboration.
Capitalising on a Timely Opportunity
The PCF’s timing is particularly opportune as it coincides with September, which is Uganda’s National Tourism Month.
This month-long celebration highlights the country’s diverse tourism offerings and mobilises both local and international audiences.
The PCF retreat, to be held in Fort Portal from September 9-11, 2025, will amplify these celebrations, sending a strong message that Uganda is “ready, competitive, and welcoming to the world.”
Butime reiterated that the Ministry of Tourism is committed to addressing barriers in tourism promotion, enhancing regulatory frameworks, and strengthening destination branding.
The collaboration with CEOs and stakeholders is thus expected to produce transformative outcomes that will attract tourists, encourage them to “stay longer, spend more, and return with friends,” as President Museveni has often advocated.
The Minister urged all tourism actors, public, private, and media, to actively contribute to shaping the future of the sector.
He emphasised the media’s vital role in telling a positive and accurate story of Uganda’s rich tapestry of culture, heritage, nature, and people.
The collective commitment of all stakeholders, he said, is what will ultimately position Uganda as the preferred tourism destination in Africa.